Creative volume is the constraint in almost every underperforming account we open. Not targeting, not bidding, not the campaign structure. Here is roughly what your spend level needs, and what you are actually running.
A concept is a different idea, not a different thumbnail. Ten cuts of the same video is one concept.
Meta decides who sees your ads. You do not, and you have not for years. What you still control is how many different ideas you give it to choose between — and an algorithm with four options cannot find the winner that the one with forty would have found.
The targeting lever people spend their time on was quietly removed. The creative lever was left wide open and most accounts ignore it.
Talk to us about creative